Notorious Fire Co.

Visit us at booth D

Notorious Fire Co. is a firefighter-owned and operated brand creating artist-designed apparel, stickers, drinkware, and swag made by first responders, for first responders. Rooted in authentic fire service culture, our designs reflect the humor, pride, traditions, and camaraderie that make the job what it is. With 100+ original graphics, in-house printing, U.S.-based production, and custom merchandise options for departments, unions, and associations, we create quality gear that crews are proud to wear and use. From station tees and helmet stickers to tumblers, water bottles, and fully customized merch, everything we make is designed by people who know the fire service because we live it.

EMS & FIRE PRO EXPO
October 21 - 24, 2026
at Mohegan Sun in Uncasville, CT